What’s the difference?

A distributor’s main focus is the selling of finished goods, rather than their production. This allows the distributor to focus on the customer – providing better service, quicker delivery, and competitive pricing. A distributor understands your need to get product quickly, at the best possible price allowing your business to grow. Another key benefit is that distributors offer lower minimums on standard items, so that you can get your customer what they need without excessive costs. Add the fact that distributors have access to multiple manufacturer’s products, and it sounds like you’ve got a great supplier.

But what about custom or unique products?

This is where a manufacturer becomes priority. Many distributors cannot offer a better option when it comes to custom items. They are often forced to pass along the factory minimums the manufacturer imposes – forcing exorbitant costs on to the customer. Often these minimums can be up to 10 times the amount the customer needs for the job, substantially reducing profitability. In addition, most manufacturers require purchases to go through their distribution channel, preventing the customer from mitigating these costs through direct buys.

This is why Whitmor/Wirenetics is the best choice!

When our custom cable division merged with Wirenetics in 1986, the winning combination of both manufacturer and distributor was born.  Whitmor/Wirenetics understands the need for excellent customer service, off-the-shelf availability, great pricing and easy access to custom products with reasonable minimums.  Our industry-leading 100 ft minimum on custom cables is proof of our commitment to our customers – and the years of loyalty and continued business from our customers is proof that it matters.